JACINTA NAVARRO BLANCHARD
PROFILE
Strategic Designer from Chile, interested in curated aesthetics, graphics, and good design. I am proactive, creative, and assertive, with a high analytical capacity to understand and solve problems with agility and common sense.
I have experience in graphic design, marketing, and web projects, focusing on project management, product development, brand identity creation, and brand communication.
My work experience goes beyond design. In addition to creating, designing, and implementing each brand's campaigns, I have direct contact with programmers and clients.
Additionally, I have experience with software such as Magento, Tripolis, Shopify and WordPress, all of which I handle fluently and independently. I can understand and manage HTML and adapt some code to streamline the process and keep all campaigns up to date.
I am characterized by my organization and analytical skills to carry out the tasks required by each project. I identify with a refined, sober, and elevated aesthetic, focusing mainly on boutique projects rather than retail design, where the impact of the work is more evident.
ACADEMIC RECORD
Experience
Master’s Degree in Strategic Design in Complexity from Kaospilot at Elisava School of Engineering and Design
September 2024 - July 2025
PHILOCALY OFICINA CREATIVA
Director of Design and Marketing at Philocaly.
Responsible for managing projects for each client according to their requirements.
Creation of identities, with all the corresponding material for different clients in sectors such as restaurants, clinics, architect offices, retail, etc.
Design and implementation of websites for clients.
Product photography.
Internal organization and team monitoring for each project.
March 2023 - July 2024
AL ALBA DESIGN STUDIO
Self-owned design studio dedicated to creating branding, especially websites and e-commerce sites, for small businesses just starting or looking to go digital. Design within reach for entrepreneurs, tailored to time and price. March 2022 - March 2023
SELF OWNED BRAND: SILK THE BRAND
Brand dedicated to the natural dyeing of silk garments.
Research and applied courses on the topic.
Business creation, budget management, coordination with suppliers, and various services. Creation of everything digital, from the online store, social media, Google Ads, etc. Marketing campaigns, graphic design, product photography.
October 2020 - Present
www.silkthebrand.com
DISEÑADORA Y ASISTENTE DE MARKETING EN KOMAX S.A
Responsible for the design and digital marketing of three retail brands (two of their own).
Creation of 360° digital campaigns. Maintenance of websites and ongoing updates.
Proposing and implementing improvements to platform design with e-commerce partners to improve the checkout flow.
Creation of landing pages from design to HTML configuration.
Weekly mailings for the three brands, following a marketing calendar based on the products to be highlighted.
April 2019 - October 2020
DISEÑADORA EN CAZA CUADROS
Development of digital art for framing. Graphics for social media and website. Website maintenance and updates.
Product development, order, and supplier coordination.
July - December 2018
TRABAJO FREELANCE
Freelance design for various companies, such as: Falabella, Chubb Insurance, NeoSecure.
MAR/2017 - MAY/2018
CERTIFICACIONES
TOEFL 92 PTS.
ANALÍTICA WEB CON GOOGLE ANALYTICS 4 (UC 2023)
FIGMA (FIGMA ACADEMY 2023)